Yes, banking and beautiful graphic design is possible.
The brief was simple, to create a campaign with visual appeal for a new promo for Banco Libertad's Mastercard cardholders. The assignment was to create not only one but three key visuals according to each step of the promo and funnel.
As a fan of urban graphic design, that was my main inspiration, taking elements from collage, cutouts and scrapbooks. The campaign goal was to be very attractive in an OOH environment, so since the conception, the idea was to make it impactful using a vibrant color palette, bold fonts and free image placement.
