Allergies meet videogames.
One time, Sanofi approached the team with one unusual request, since they realized Twitch was a powerful community for gamers, they decided to put as many brands as they could on that platform. Allegra being our client was the perfect opportunity to gain potential consumers across the streaming platform through a media plan that included two bumper ad videos and static banners.
Having complete creative control of this project, my approach was to put Allegra D into the gaming territory by translating symptoms and relief into videogame visual language. I took vector illustrations and some AI generated backgrounds and transformed them all into 64 pixel artwork. Then taking those elements to animate where they would pay tribute to great videogame genres like fighting where nasal congestion is a final boss fight and simulation where our main character fetches Allegra from an item menu.
