Powerful purpose campaign of a hidden menace to children.
Every year, Enterogermina fights a hidden menace for children under the age of 5, in Mexico that being the second cause of death; diarrhea. The brief was to create a powerful campaign with their partnership with Save The Children.
The subject was a delicate one, and any creative approach had to be handled with special care. In order to raise awareness and to spread a powerful message, we came up with a series of commercials where children were recording and writing their last will.
The campaign met with mixed opinions, some viewers considering it disrespectful and some being moved by it. At the end it met with great results, increasing sales and donations to our cause. After a year or less, the campaign also won a Gold Effie Award, Gold ASPID Award and a Bronze Creative Circle of Mexico. But at the end of the day the greatest result was the decrease of diarrhea cases in vulnerable communities where brand representatives were visiting and educating children and their families on this important matter.
Here you'll find the campaign's commercials, case studies - both video and image - and campaign assets.
