AT&T's partnership with Netfilx to promote their entertainment service.
AT&T Entretenimiento - AT&T's efforts to sell VOD services through their plans - in partnership with Netflix, commissioned our team to develop a campaign with some of their most relevant original series, some being; Stranger Things, GLOW, Narcos and Black Mirror. My task was to develop Black Mirror.
The first challenge we encountered as a team was that Netflix did not provide nothing but logos and a few stills of their series, working with this limited amount of assets was no obstacle to develop a high quality and creative campaign. The other challenge was to keep the device at all costs and as a personal Black Mirror fan myself, I knew many of the storylines and how could that fit these creative assets.
So, what I came up with, was to dive that device into the Black Mirror universe! How? As emails and email marketing. If you love the show as much as I do, you know the references I'm nodding to and if you don't, go watch immediately.
