Commercials for AT&T's music bundles campaign.
AT&T's campaigns are big, with the purpose of people joining their network and acquiring their plans and bundles, the brief came to the team in late December 2018 to be launched in February 2019. They wanted to keep the message simple; to sell their plans with music apps benefits.
After several brainstorming sessions and bouncing off ideas, we came up with a simple yet powerful format that the client loved; people listening to their favourite tune whilst driving, the idea was big because it had this plot twist element where the driver and song did not exactly matched, but they're banging their tune out loud without any shame!
The format was also modular so we could have fun picturing what each character would be listening to, like a grandma busting metal out of the speakers, a CEO dancing on his seat to reggaeton or an alternative looking lady listening to sonidero. There's no such thing as a guilty pleasure, is it?
