Brand identity and social media guidelines.
For over two years, me and the creative team worked on Sanofi's and Opella's unbranded vaccination brand Embajadores por la Vacunación, an initiative to make the best efforts to inform and educate people about vaccination - a very sensitive one since the pandemic. Problem was that after two and something years the brand's L&F and design decisions felt repetitive and not coherent. So the new brief was; to make a new brand, strategy and visual guidelines.
With complete control of this project, the task was big yet a fulfilling one after it was completed. So after a few months and lots of experimenting the new brand was finished, Embajadores por la Inmunización - we had to change everything but not from scratch, ok? - and all of its visual identity guidelines, new logo, grids, color palettes, design composition elements and so on were ready to see the light of day. This is a peek of the full 20-page version. It was a challenge to sum it up also for this portfolio, btw.
