Background

Back in 2022, Embajadores gave us a new brief, a media plan including ads on cinema and digital media, they wanted to gain attention and also raise awareness to the constant infections of the flu virus, specially during the flu season. Along with the team we developed a commercial with a creative twist, we decided to give a Mexican Luchas vibe to it, the perfect media was animation and the main inspiration were animations like Mucha Lucha! and El Tigre. Having all that in mind and after developing character inspiration and storyboards, our story was born; a vaccination vial fighting and defeating a flu virus!

The campaign was successful, gaining thousands of views, awareness and the client was in love with it, however there were not creative assets apart from our commercial and the campaign did not have more assets like digital banners or social media posts.

Equipo V

Then in 2023 the story was different, our client was happy to bring this brief again to our hands, only this time the media plan was bigger, much bigger, spanning through commercials, lifts, banners and even shopper materials. The idea was exciting and after bouncing off ideas, we came up with a strong and modular idea; a squad formed of common people, a chef, a kid, a housewife and a grand dad, all lead by a vaccination vial and all members of the "Equipo V", a powerful team fighting against flu virus by vaccinating people.

Here are the hero videos and a the key visual of the campaign.