ATL and Shopper campaign showing the true nature of children.
Pharmaton Kiddi wanted a campaign that highlighted children behavior - children empowerment is a way to put it - and the product's benefits in everyday activities; mental and physical development just to name a few.
One insight that came to our minds was the purity of children, their true nature of helping each other. So hands down with that powerful insight in mind, we thought of different situations where children were giving a hand to one another; helping a classmate during a lesson, helping a disabled kid to play hopscotch.
The campaign was also requiring unbranded shopper materials, so in parallel we developed master graphics to be placed in pharmacies and drug stores, where the visual challenge was to keep coherence across the campaign and brand assets.
