Project Overview

As an incentive to boost sales of UNEFON's new promo they decided to partner with Mexican Lucha Libre's association AAA. Originally this project wasn't assigned to my team, as we were the shopper division with the only tas of adapting assets delivered by the ATL team, however, during one meeting we developed a key visual for presentation purposes only that ended up making the cut and being the main master graphic for the whole campaign.

Approach

UNEFON's plan was to use the wrestler's pictures to be the main visual catch but these were poor quality ones, so the first step was improving these photos - no other shooting was going to be paid, of course - with retouching and manipulation, then it was time to put the brand guidelines in the look and feel of this campaign, the result is a clean and simple visual that empowers the wrestlers. One of my first campaigns to be proudly displays in many places in my own city.